-
1 strategic decay
упр. угасание стратегии* (по Г. Хамелу: потеря эффективности стратегии со временем; угасанию подвержена любая стратегия, какой бы успешной и эффективной она не была в начальный момент)See: -
2 Hamel, Gary
перс.упр. Хамел, Гэри (профессор Лондонской школы бизнеса; основатель и директор консалтинговой фирмы Strategos, специализирующейся на разработке инновационных стратегий; одна из наиболее известных книг "Leading the Revolution" (2000); предложил концепции стратегической конвергенции и угасания стратегии, концепцию ключевой компетенции)See: -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 system
система; установка; устройство; ркт. комплекс"see to land" system — система посадки с визуальным приземлением
A.S.I. system — система указателя воздушной скорости
ablating heat-protection system — аблирующая [абляционная] система тепловой защиты
ablating heat-shield system — аблирующая [абляционная] система тепловой защиты
active attitude control system — ксм. активная система ориентации
aft-end rocket ignition system — система воспламенения заряда с задней части РДТТ [со стороны сопла]
aircraft response sensing system — система измерений параметров, характеризующих поведение ЛА
air-inlet bypass door system — дв. система перепуска воздуха на входе
antiaircraft guided missile system — ракетная система ПВО; зенитный ракетный комплекс
antiaircraft guided weapons system — ракетная система ПВО; зенитный ракетный комплекс
attenuated intercept satellite rendez-vous system — система безударного соединения спутников на орбите
attitude and azimuth reference system — система измерения или индикации углов тангажа, крена и азимута
automatic departure prevention system — система автоматического предотвращения сваливания или вращения после сваливания
automatic drift kick-off system — система автоматического устранения угла упреждения сноса (перед приземлением)
automatic hovering control system — верт. система автостабилизации на висении
automatic indicating feathering system — автоматическая система флюгирования с индикацией отказа (двигателя)
automatic mixture-ratio control system — система автоматического регулирования состава (топливной) смеси
automatic pitch control system — автомат тангажа; автоматическая система продольного управления [управления по каналу тангажа]
B.L.C. high-lift system — система управления пограничным слоем для повышения подъёмной силы (крыла)
backpack life support system — ксм. ранцевая система жизнеобеспечения
beam-rider (control, guidance) system — ркт. система наведения по лучу
biowaste electric propulsion system — электрический двигатель, работающий на биологических отходах
buddy (refueling, tank) system — (подвесная) автономная система дозаправки топливом в полете
closed(-circuit, -cycle) system — замкнутая система, система с замкнутым контуром или циклом; система с обратной связью
Cooper-Harper pilot rating system — система баллов оценки ЛА лётчиком по Куперу — Харперу
deployable aerodynamic deceleration system — развёртываемая (в атмосфере) аэродинамическая тормозная система
depressurize the fuel system — стравливать избыточное давление (воздуха, газа) в топливной системе
driver gas heating system — аэрд. система подогрева толкающего газа
dry sump (lubrication) system — дв. система смазки с сухим картером [отстойником]
electrically powered hydraulic system — электронасосная гидросистема (в отличие от гидросистемы с насосами, приводимыми от двигателя)
exponential control flare system — система выравнивания с экспоненциальным управлением (перед приземлением)
flywheel attitude control system — ксм. инерционная система ориентации
gas-ejection attitude control system — ксм. газоструйная система ориентация
gas-jet attitude control system — ксм. газоструйная система ориентация
ground proximity extraction system — система извлечения грузов из самолёта, пролетающего на уровне земли
hot-air balloon water recovery system — система спасения путем посадки на воду с помощью баллонов, наполняемых горячими газами
hypersonic air data entry system — система для оценки аэродинамики тела, входящего в атмосферу планеты с гиперзвуковой скоростью
igh-temperature fatigue test system — установка для испытаний на выносливость при высоких температурах
interceptor (directing, vectoring) system — система наведения перехватчиков
ion electrical propulsion system — ксм. ионная двигательная установка
isotope-heated catalytic oxidizer system — система каталитического окислителя с нагревом от изотопного источника
jet vane actuation system — ркт. система привода газового руля
laminar flow pumping system — система насосов [компрессоров] для ламинаризации обтекания
launching range safety system — система безопасности ракетного полигона; система обеспечения безопасности космодрома
leading edge slat system — система выдвижных [отклоняемых] предкрылков
low-altitude parachute extraction system — система беспосадочного десантирования грузов с малых высот с использованием вытяжных парашютов
magnetic attitude control system — ксм. магнитная система ориентации
magnetically slaved compass system — курсовая система с магнитной коррекцией, гироиндукционная курсовая система
mass-expulsion attitude control system — система ориентации за счёт истечения массы (газа, жидкости)
mass-motion attitude control system — ксм. система ориентации за счёт перемещения масс
mass-shifting attitude control system — ксм. система ориентации за счёт перемещения масс
monopropellant rocket propulsion system — двигательная установка с ЖРД на унитарном [однокомпонентном] топливе
nucleonic propellant gauging and utilization system — система измерения и регулирования подачи топлива с использованием радиоактивных изотопов
open(-circuit, -cycle) system — открытая [незамкнутая] система, система с незамкнутым контуром или циклом; система без обратной связи
plenum chamber burning system — дв. система сжигания топлива во втором контуре
positioning system for the landing gear — система регулирования высоты шасси (при стоянке самолёта на земле)
radar altimeter low-altitude control system — система управления на малых высотах с использованием радиовысотомера
radar system for unmanned cooperative rendezvous in space — радиолокационная система для обеспечения встречи (на орбите) беспилотных кооперируемых КЛА
range and orbit determination system — система определения дальностей [расстояний] и орбит
real-time telemetry processing system — система обработки радиотелеметрических данных в реальном масштабе времени
recuperative cycle regenerable carbon dioxide removal system — система удаления углекислого газа с регенерацией поглотителя, работающая по рекуперативному циклу
rendezvous beacon and command system — маячно-командная система обеспечения встречи («а орбите)
satellite automatic terminal rendezvous and coupling system — автоматическая система сближения и стыковки спутников на орбите
Schuler tuned inertial navigation system — система инерциальной навигации на принципе маятника Шулера
sodium superoxide carbon dioxide removal system — система удаления углекислого газа с помощью надперекиси натрия
space shuttle separation system — система разделения ступеней челночного воздушно-космического аппарата
stellar-monitored astroinertial navigation guidance system — астроинерциальная система навигации и управления с астрокоррекцией
terminal control landing system — система управления посадкой по траектории, связанной с выбранной точкой приземления
terminal descent control system — ксм. система управления на конечном этапе спуска [снижения]
terminal guidance system for a satellite rendezvous — система управления на конечном участке траектории встречи спутников
test cell flow system — ркт. система питания (двигателя) топливом в огневом боксе
vectored thrust (propulsion) system — силовая установка с подъёмно-маршевым двигателем [двигателями]
water to oxygen system — ксм. система добывания кислорода из воды
wind tunnel data acquisition system — система регистрации (и обработки) данных при испытаниях в аэродинамической трубе
— D system
См. также в других словарях:
Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… … Wikipedia
Europe, history of — Introduction history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… … Universalium
china — /chuy neuh/, n. 1. a translucent ceramic material, biscuit fired at a high temperature, its glaze fired at a low temperature. 2. any porcelain ware. 3. plates, cups, saucers, etc., collectively. 4. figurines made of porcelain or ceramic material … Universalium
China — /chuy neuh/, n. 1. People s Republic of, a country in E Asia. 1,221,591,778; 3,691,502 sq. mi. (9,560,990 sq. km). Cap.: Beijing. 2. Republic of. Also called Nationalist China. a republic consisting mainly of the island of Taiwan off the SE coast … Universalium
United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… … Universalium
Urban planning — Housing and Urban Development redirects here. For the Cabinet department of the United States government, see United States Department of Housing and Urban Development. Urban planning designs settlements, from the smallest towns to the largest… … Wikipedia
Germany — /jerr meuh nee/, n. a republic in central Europe: after World War II divided into four zones, British, French, U.S., and Soviet, and in 1949 into East Germany and West Germany; East and West Germany were reunited in 1990. 84,068,216; 137,852 sq.… … Universalium
nuclear weapon — an explosive device whose destructive potential derives from the release of energy that accompanies the splitting or combining of atomic nuclei. [1945 50] * * * or atomic weapon or thermonuclear weapon Bomb or other warhead that derives its force … Universalium
De-Ba'athification — (Arabic: اجتثاث حزب البعث) refers to a Coalition Provisional Authority (CPA) policy outlined in CPA Order 1 which entered into force on 16 May 2003.[1] The policy’s goal was to remove the Ba ath Party s influence in the new Iraqi political… … Wikipedia
Space debris — populations seen from outside geosynchronous orbit (GEO). Note the two primary debris fields, the ring of objects in GEO, and the cloud of objects in low earth orbit (LEO) … Wikipedia
France — /frans, frahns/; Fr. /frddahonns/, n. 1. Anatole /ann nann tawl /, (Jacques Anatole Thibault), 1844 1924, French novelist and essayist: Nobel prize 1921. 2. a republic in W Europe. 58,470,421; 212,736 sq. mi. (550,985 sq. km). Cap.: Paris. 3.… … Universalium
